Our Story
A beach department store born in Ocean City, Maryland — serving sun-seekers since 1983.
Where It All Began
Sunsations began on the Ocean City, Maryland boardwalk in 1983. What started as a small beach shop has grown into the premier beach department store with over 15 locations across Maryland, Delaware, Virginia, New Jersey, North Carolina, and Florida.
We carry over 3,000 products including swimwear, beach chairs, towels, souvenirs, beach toys, surf gear, and much more. Whether you're looking for the perfect beach outfit or a memorable souvenir, Sunsations has everything you need for your beach vacation.
Every store is staffed by people who genuinely love the beach — locals who know the best spots, the best tides, and exactly what you need to make the most of your time by the water. That's the Sunsations difference.
1983
Year Founded
15+
Store Locations
3,000+
Products
6
States
What We Stand For
Beach First
Every product we carry is chosen with beach life in mind. If it doesn't work at the shore, it doesn't belong in our store.
Community
We're deeply rooted in the coastal communities we serve. Our stores employ local staff who know and love the beach.
Fun & Value
We believe everyone deserves a great beach day. That's why we offer a wide range of products at prices that make sense.
Visit Us at the Beach
With over 15 locations up and down the East Coast, there's always a Sunsations near your favorite beach.
Find a Location